From 2003, the Club established a campaign called “El Gran Repte” (The Big Challenge) in order to reassert member democracy and to improve the transparency of club governance. As a result club membership was increased as a vehicle to build financial strength; corporate social responsibility practice was established; an aggressive commercial strategy was promoted; and sporting success was prioritized. Club members are given the right to vote in presidential elections and in the annual delegates assembly, and to participate in areas of the club in accordance with club regulations and to express themselves via privileged communication channels.
Birkbeck Sport Business Centre: “The Model of Governance at FC Barcelona in 2008: Balancing Member Democracy, Commercial Strategy, Corporate Social Responsibility and Sporting Performance.”
Harvard Business Review: “Futbol Club Barcelona: Globalization Opportunities”
FC Barcelona website