Soziales Eingliederung Lebenskompetenz und Bildung Panathinaikos Athen
The programme started in mid-December 2015 and ended in mid-January 2016. During this time, people are doing their usual Christmas shopping and buy gifts to their beloved ones. Panathinaikos FC organised a communication strategy plan to call for awareness about the urgent needs of disabled people living at “Ag. Anargyroi”. We asked our fans to visit our two main boutiques in Athens and our e-shop in order to buy their Christmas gifts. Each single purchase contributed to the support of the Boarding House. The donation in the form of a cheque “signed” by the fans that contributed to the effort, together with the official shirt of the Club signed by the Team were given to the Board of Directors. Besides that, we welcomed in our home ground people from the Boarding House “Ag. Anargyroi”, where they could watch a game live, in a safe area, feeling welcome and watching how the master control of our stadium works.
Stamatis Garris, Director of Communication
+30 210 8709 194