The Foundation came up with an innovative fundraising idea – the Big Ibrox Sleep Out – which involved supporters sleeping out overnight in Ibrox Stadium to raise funds for the partnership. The concept caught the imagination of fans who responded magnificently to the challenge and were highly engaged with the cause. Originally only one Sleep Out was planned but after selling out rapidly, two more dates were added. 245 people took part in total. The event was designed not only to raise funds but also to generate publicity and increase awareness of the kind of issues those who find themselves homeless face. Participants received some insight into sleeping out in freezing, stormy conditions. Many of those who took part were extremely active on social media, generating significant publicity and debate around homelessness. All three events went extremely well despite the fact that the weather at that time was severe with strong winds and heavy rain. Some participants had been homeless themselves in the past, some were very aware of people on the streets and some had started out just wanting to sleep overnight in the Stadium but had grown to feel passionate about the cause the more they learned. Afterwards, many asked if they could take part in any future Sleep Out event and to volunteer with the charity. Rangers players came along each evening to wish participants well. The events themselves were covered by national media outlets and generated extremely positive publicity.
Cannel Cochrane, Foundation Director
+44 141 580 9775
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