Projekt

Rangers Charity Foundation’s Partnership with Glasgow City Mission’s Winter Night Shelter

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Soziales Eingliederung Sensibilisierung Rangers F.C.

Bewährte Verfahren

The Foundation came up with an innovative fundraising idea – the Big Ibrox Sleep Out – which involved supporters sleeping out overnight in Ibrox Stadium to raise funds for the partnership. The concept caught the imagination of fans who responded magnificently to the challenge and were highly engaged with the cause. Originally only one Sleep Out was planned but after selling out rapidly, two more dates were added. 245 people took part in total. The event was designed not only to raise funds but also to generate publicity and increase awareness of the kind of issues those who find themselves homeless face. Participants received some insight into sleeping out in freezing, stormy conditions. Many of those who took part were extremely active on social media, generating significant publicity and debate around homelessness. All three events went extremely well despite the fact that the weather at that time was severe with strong winds and heavy rain. Some participants had been homeless themselves in the past, some were very aware of people on the streets and some had started out just wanting to sleep overnight in the Stadium but had grown to feel passionate about the cause the more they learned. Afterwards, many asked if they could take part in any future Sleep Out event and to volunteer with the charity. Rangers players came along each evening to wish participants well. The events themselves were covered by national media outlets and generated extremely positive publicity.

Main Objectives:

  • To raise £25’000 over the course of 2015/16 season to keep the shelter open in March 2016 and provide additional legal advocacy work for those who used the service to ensure they got the long-term accommodation they needed
  • To raise the profile of the shelter, the issue of homelessness and Glasgow City Mission generally using the media profile of the Foundation and Rangers FC
Kontakt

Cannel Cochrane, Foundation Director
connalcochrane@rangers.co.uk
+44 141 580 9775

Rangers Charity Foundation

Ressourcen

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29.10.2021

Hintergrund
The Rangers Charity Foundation selects a local, national and international charity to work with each season. It selected Glasgow City Mission as its local partner in order to make a difference for people affected by homelessness in Glasgow. Every winter Glasgow City Mission operates a Winter Night Shelter from the start of December until the end of February to provide a safe, warm place to sleep for the city’s homeless. Each year, concerns are voiced about closing the shelter at the end of February when the weather is still very cold. Unfortunately, Glasgow City Mission does not have the funding to keep the shelter open for longer so the Rangers Charity Foundation approached the charity and pledged to raise the shortfall so that vulnerable people would not be turned away.