In the 2013/14 season, FC Shakhtar launched the Let’s Play! project for the children who love football and want to play it outdoors. The main objective of the project is the development of amateur football culture, developing a liking for football and healthy lifestyle in children and adults, as well as searching for young football talents. In order to attract children from the streets to the football pitch and develop a liking for the sport and a healthy lifestyle in them, FC Shakhtar gave the children aged 7 to 12 the possibility to learn to play football free of charge, under the guidance of mentors from the Shakhtar Academy and specially trained volunteer coaches. If a child reveals football talent within the project, he has a chance of making it to FC Shakhtar Academy. In total, the project involves 400 children this year. At the time of launching the project, only sessions in Donetsk and Makeyevka were held, on FC Shakhtar’s own and leased pitches. Due to the commencement of hostilities in 2014, the training sessions in Donetsk were suspended, resuming after the normalisation of the situation already in 2015. By that time, the project had spread beyond a single region. Shakhtar launched the Let’s Play! project in Lviv, where it started getting increasingly popular. At the moment, the children play at 5 grounds in Lviv, Donetsk and Makeyevka. All necessary equipment for the children and coaches is provided by FC Shakhtar. Trainings are held daily, except Sunday, in line with the custom programmes. On a monthly basis, competitions among the teams of the same grounds are held, and once in two or three months between the teams within the same cities and towns, involving prizes and giveaways, contests for children and parents, medals and challenge cups. First- team players regularly visit the project participants, sharing their experience with the kids and participating in training sessions.
Best Practices from ECA Member Clubs