Management Strategy

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Leitung / Führung Strategie Real Madrid CF

Bewährte Verfahren

In the period from 2000 to 2003, Real Madrid balanced its budget and restructured its balance sheet, mainly thanks to the proceeds coming from the sale of its training ground. From the beginning, the President established stability in organisational arrangements, policies and management staff, providing continuity to the club’s sporting strategy. The football management was handled by a director of football and his assistant, and the coaching by a first-team coach. All three positions, and  the presidency, were held by the same people during this time. The club won two La Liga titles and one Champions League title during this period.


Real Madrid Foundation Contact Page


Real Madrid – Barcelona Business Strategy v Sports Strategy 2000 – 2006
Real Madrid website home page


A report comparing the business strategies of Real Madrid with another Spanish club between 2000 and 2006 serves to outline a key point in the management strategy that was in place when Real Madrid were named as the richest club in the world, according to the Football Money League 2006.