Projekt
Strategic partnership
PUMA
Leitung / Führung
Sponsoring
Bewährte Verfahren
The Africa Unity Kit makes a compelling global statement: teams are not only uniting as a powerful force in world football but also raising awareness of the importance of environmental issues. A portion of the sales of replica fan wear for the Unity Kits will help fund biodiversity programs worldwide.
Kontakt
PUMA contact page
Ressourcen
Puma announcement
UNEP announcement
Youtube Video
10.08.2016
Hintergrund
The United Nations Environment Programme (UNEP) and sports apparel manufacturers, PUMA, have announced a strategic partnership to support biodiversity initiatives worldwide including the launch of the new Africa Unity Kit; the first continental kit designed to be worn by the 12 African national football teams that PUMA sponsors.