This campaign demonstrated that – in order to deliver an awareness campaign at a major event, where much of the attention is on the football matches – it is important to engage with the media. This was done by FARE and UEFA by encouraging high-profile current and former players, and other popular VIPs in football and politics, to demonstrate their support of the campaign’s message at press conferences and other media events.
FARE contact page
UEFA contact page
An Evaluation of the UEFA EURO 2008 Social Responsibility Projects (short version)
FARE home page
10.08.2016