As part of its wide-ranging women’s football strategy, the European football governing body eyes ‘innovative’ commercial revenue and media rights models with sponsors, partners and broadcasters. A number of policies aimed at increasing the visibility and commercial value of women’s ...
Ada Hegerberg is officially the best player in women’s football. The 23-year-old won the first women’s Ballon d’Or in December and on Saturday capped a remarkable season by scoring a hat-trick to lift her fourth Champions League title with Lyon. But ...
For women in many parts of the world, a level playing field in soccer can simply mean having a playable practice field. Players in Latin America face clear political, cultural and even historical challenges when it comes to soccer ...
This year’s FIFA women’s World Cup is set to be the biggest yet. Not because stadiums are sold out and more than 250,000 more people are expected to tune in than in 2015. But because FIFA hopes it will be the tournament ...
March has once again come and gone and with it, so too have passed International Women’s Day and Women’s History Month. While the designation of a certain period of recognition for a minority or marginalized group remains a contentious topic ...
Nike has become the latest global brand to show its support for UEFA Women’s Football by becoming the official match ball supplier for competitions including the UEFA Women’s Champions League and UEFA Women’s EURO 2021 and an official partner of ...
Gamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is. At Bacon’s College, where the announcement was made with the glistening ...
In an escalation of ongoing disputes over gender discrimination between the US women’s national team and US Soccer, the players have now sued their employer. Any hopes that these issues were close to resolution have now been dashed. Who on the ...
Arsenal‘s women’s team will no longer be called ‘Arsenal Ladies’ and will instead be referred to as, simply, Arsenal. In what the club describes as “important and progressive step”, the women’s team has been formally renamed Arsenal Women ...
More than 70 women, 20 different countries and one passion: football. An exhibition traveling around Germany is aiming to make female football supporters more visible by telling their stories. “You’re going to go hungry tonight because your girls are hanging around ...
