Eco-friendly Forest Green Rovers shake up league with big dreams — and a vegan menu
NAILSWORTH, England — It began with a hippy, a way-out idea and a windmill at the top of a hill and has mushroomed into an outlandishly new way of footballing life. This is the odyssey of Forest Green Rovers, a little sports club with big dreams like no other, the repository of two fantastically improbable stories.
First, there’s the football bit — the fairy tale, as they like to call it, of a village team on the verge of bankruptcy who have risen to become the club from the smallest community ever to host a team in England’s professional Football League.
Then, there’s the uniquely green bit, the fact that vegan-embracing, eco-friendly Forest Green have a very different ethos from perhaps any other sports organisation as they aim “to be the most sustainable football club in the world,” as owner Dale Vince, a multimillionaire entrepreneur and former eco-warrior, trumpets.