UEFA’s 55 member associations unite to write the future
The European football landscape is constantly evolving and growing. Preparing for continual change is vitally important for UEFA’s GROW programme and Europe’s national associations. At a keynote workshop in Warsaw last week, attended by all 55 UEFA member associations, UEFA GROW presented a new vision for the future that provides them with a roadmap for development and success.
UEFA GROW already supports national associations to develop across a number of key areas – improving the image of the game, engaging with larger audiences, getting more people to play football and boosting revenues. The programme also supports the associations in helping them to create an overall strategic plan, which is strengthened by strong brands, effective communications and government support.