The importance of social return on investment
Football has numerous benefits on and off the pitch. It helps keep people fit and teaches a person important life skills; it is also a form of entertainment loved by millions throughout the world. How beneficial, then, can football be for an individual, a community or even a country? This is something the UEFA GROW SROI (social return on investment) model is attempting to answer.
Launched in 2015, the UEFA GROW programme has become the central business development platform to help national associations throughout Europe grow the game in a systematic and strategic manner. UEFA GROW offers tailor-made consultation services to UEFA’s member associations in a range of different sectors.