Swedish women’s team replace shirt names with messages of empowerment
The Sweden women’s team have dropped the names on the back of their football shirts in favour of messages that “inspire and motivate women to show that everything is possible”.
Sweden, who finished second at the 2016 Olympic Games in Rio, released the shirts this week as they prepared to take part in the Algarve Cup.
The players were asked to pick tweets from prominent Swedish women to be printed on the back of the shirts, where their names would normally appear. The initiative was launched by the Swedish Football Association in the hope that it will inspire young women to believe more in themselves and that they can achieve anything they want to.