Star footballers and behavioural scientists to shape upcoming Sky Ocean Rescue campaign

April 25, 2019
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© The Sustainability Report

Media giant aiming to encourage young males to ditch single-use plastics – and build on its partnership with the Premier League by introducing reusable cups in more stadiums

A campaign fronted by “big star footballers” aimed at getting young males to ditch single-use plastics will be launched by Sky during the 2019/20 football season.

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