Sport, Sponsorship and Human Rights – Guiding Questions
Sponsors have a responsibility, within their own operations and throughout their supply chains, to respect human rights. Sporting events are no different from any other business relationship in terms of needing to proactively take account of potential human rights risks.
‘Sport, Sponsorship and Human Rights – Guiding Questions‘ is a tool intended to prompt the identification of issues to consider at the earliest stages of developing a sport sponsorship relationship, and in the sponsor agreement itself. Building on the white paper on ‘Sponsors and Human Rights in the Sports Context’, these questions should help sponsors consider how they might create effective leverage to address human rights risks throughout the lifetime of the sponsorship.