New guide commissioned by IOC and UEFA helps identify more sustainable solutions for event branding and signage

March 24, 2021
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via olympic.org

In an effort to improve the sustainability of events, the International Olympic Committee (IOC) has teamed up with the Union of European Football Associations (UEFA) to commission a technical study that identifies sustainable branding and signage solutions.

The guide, “Environmental impact evaluation of branding and signage solutions for events”, explores the branding and signage materials used at events, such as banners, flags, stage dressing or information boards, and identifies key principles for improving their design and procurement decisions.

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