Manchester United’s women’s football move is better late than never
Finally. The announcement that Manchester United are to launch a professional women’s team and have bid for a place in a newly restructured second tier next season has provoked a variety of responses but overall it is deeply welcome.
Why? Because whatever you may think about United’s late arrival to the party, one of the superpowers of world football entering the arena will boost the profile of the game and show that women’s football has reached the point where it must be taken seriously. And United, seen by many as stubborn and out of step, will benefit from an enhanced reputation and will be able to expand their extensive sponsorship portfolio into a new market.