UEFA publishes UEFA EURO 2012 social responsibility report
UEFA has published its first social responsibility report for a UEFA tournament, in accordance with the guidelines of the Global Reporting Initiative’s (GRI) G4 sustainability reporting framework and its Event Organisers Sector Supplement.
The report covers all material social, environmental and economic aspects that were under UEFA’s control or influence during the lead up to and delivery of the tournament in Poland and Ukraine.
The UEFA EURO 2012 tournament in Poland and Ukraine attracted an audience of over 1.44 million spectators at the 31 matches. Over seven million people visited the fan zones in the host cities, with an average of 142 million people watching the matches live on TV. A commitment on this scale generates a responsibility to organise proceedings with a conscious understanding of stakeholder needs and environmental impacts.
For ease of reference, the report groups key issues, established through an extensive stakeholder engagement process, under three main sections: The Stage, The Tournament and Behind the Scenes. Information in each section includes key facts and figures that will be relevant to different stakeholder groups.
“€1.7 million subsidy of public transport in the host cities, which provided more than three million free journeys.”
“Collection of 1,360 tonnes of waste within the security perimeters of the venues.”
“156,800 hours of anti-discrimination training provided to 98,700 people.”
In total, €3.3m was invested into four Respect initiatives, promoting diversity, inclusion, healthy lifestyles and fan culture. Among the activities carried out under this programme were:
- the showcase games, promoting the integration of disabled players into football;
- the training of 6,000 trainers and volunteers to inform the public in the host nations on leading an active and healthy lifestyle; and
- the implementation of eight stationary and 12 mobile fan embassies in the host cities to ensure a hospitable, secure and friendly event.
“A major tournament such as UEFA EURO 2012 touches on many economic, social and environmental aspects which are related to sustainability,” the report explains. “Many of them, such as transport, procurement, workforce training, volunteerism, customer satisfaction, health and safety, and doping, are part of the core business of the organisation of the tournament. (…) It is a credit to those involved in UEFA EURO 2012 that social aspects of sustainability were improved on, relative to UEFA EURO 2008, given the challenging political, economic and social circumstances.”
This report was published in the same week that UEFA also published its UEFA Football and Social Responsibility report, covering the social development work conducted by its FSR unit’s portfolio of expert organisations, during the 2012/2013 season.